Job Overview:

The Senior Manager of User Acquisition, Partner Traffic will drive the user acquisition strategy and execution in partner network channels (e.g., Ad Colony, Vungle, Fiber) for Aftershock mobile games on Android and iOS, executing against substantial budgets on a global basis.

The User Acquisition team is tasked with acquiring new customers for our in-house developed mobile titles. Leveraging a substantial global budget, the team drives both scale and efficiency, managing campaigns across multiple channel partners. The team also tests new channels in search of innovative ways to reach potential players.

Responsibilities:
  • Own and drive strategic marketing conversations and platforms with ad partner networks to define objectives and provide recommendations
  • Drive aggressive negotiating efforts with partner networks
  • Define launch and post launch user acquisition plans that achieve Aftershock’s growth plan, focusing on partner network buying channels
  • Hypothesize and oversee execution of ongoing tests to optimize ad buying efficiency
  • Work with development teams to implement new features that improve the acquisition funnel
  • Ensure networks are delivering on commitments and recover refunds where applicable
  • Track effectiveness of advertising campaigns and user conversion funnel, and implement continuous improvements
  • Constantly survey the marketplace to seek out and test new partners/geographies that show promise
  • Synthesize & analyze performance data for reporting and decision-making
  • Manage marketing budgets across the product portfolio
  • Collaborate with cross-functional teams to scope out business opportunities and to deliver results
Qualifications:
  • 3+ years of mobile performance marketing (or equivalent "optimization") experience
  • 2+ years of experience managing at least 1 employee
  • Strong knowledge of the UA Marketplace
  • Extensive partner network negotiation and management (at scale) experience
  • Strong communication skills, both written and verbal, and comfortable in engaging communication with all levels of management, both internal and external
  • Mastery of performance marketing & associated metrics; strong analysis skill-set
  • Self-motivated with the ability to “roll-up the sleeves” to prioritize and manage work load to meet critical deadlines
  • Sharp eye for detail and comfortable with a fast-paced, always-on, dynamic environment