What You'll Do:

The Lead Data Scientist, Marketing is responsible for the design and management of FoxNext Games’ marketing optimization platform, which guides our media buying efforts. Embedded as a part of the Marketing Team, you will partner closely with other functions within FoxNext Games to create leading-edge tools that will guide how we plan and spend tens-of-millions of advertising dollars.

Day to Day Duties:
  • Design, develop and evaluate advanced predictive and machine learning models with a focus on media buying
  • Analyze and extract relevant information about user acquisition funnel and in-game player behavior, from both structured and unstructured data, to better understand and enhance our media buying strategy and execution
  • Collaborate with colleagues in Marketing and Development to infuse predictive analytics into our marketing, driving increased relevance and business performance
  • Mine data (both structured and unstructured) to detect patterns, opportunities and insights that drive our user acquisition strategy and execution
  • Build and own all attribution and marketing mix models used to measure performance between offline and direct marketing channels
  • Conduct advanced analysis on various marketing efforts to gauge performance, impact and effectiveness against the desired results
  • Work with Business Intelligence team to specify features for dashboards and other reporting
  • Work with development teams to implement new features that improve the acquisition funnel
MUST Have Experience:
  • 3-5 years’ prior hands-on experience in data science
  • Experience leveraging exploratory data analysis, predictive modeling, and machine learning to drive significant business impact
  • Ability to paint a picture through analytics that will enhance and determine business decisions
  • Experience leveraging visual analytics to create a story that informs business leaders with the necessary knowledge to drive growth
  • Expert knowledge programming in R or in Python’s data science toolkits
  • Capable of interacting with relational databases through SQLDemonstrated willingness to both teach others and learn new techniques
  • Ability to handle multiple projects and work independently in a deadline oriented environment
Desirable Experience:
  • Previous experience with marketing, media, and customer segmentation strategy
  • Experience programming with statistical modeling or machine learning tools to fuel and deliver marketing personalization
  • Familiar with manipulating and mining unstructured data to transform business decisions that impact the bottom line
  • Familiar with visual analytic tools such as Looker, Tableau, Qlik Sense, Spotfire, or other